the NFL and tilt-shift lens effects

I caught part of the Dallas/Pittsburgh football game tonight and was both intrigued and slightly horrified when I noticed that Fox Sports was using effects on some highlight packages that had a Tilt-Shift lens look to them.

As some of you know, I'm quite fond of that visual effect in still photographs. I guess if Joe NFL 6-Pack is being spoon fed some visuals other than Cialis and Hummer commercials....my work here is done.